From Overwhelm to Overflow: How to Step Into Your Purpose This October
- jillhellwig

- Oct 1
- 3 min read
Updated: 4 days ago

Over the past several weeks, I’ve had the privilege of speaking to women across the country, and one thing has become crystal clear: women are often over-functioning, over-busy, and overwhelmed with life.
We juggle families, careers, friendships, ministry, and the hidden expectations that never seem to stop coming. And in the middle of all of it, many of us are tired in ways that sleep can’t fix.
But here’s the hope: Jesus made a promise for moments just like this—
“Come to me, all you who are weary and burdened, and I will give you rest.”
—Matthew 11:28
As we step into the “-ber months” of October, November, and December, I believe God doesn’t just want to quiet your overwhelm—He wants to give you overflow. And not overflow for overflow’s sake, but overflow that moves you into your God-given purpose.
3 Practices to Step Into Rest and Purpose
Overflow doesn’t just happen automatically. It flows from alignment with Him. Here are three practices I’ve been sharing in my Overflow keynotes that I believe will make this October different for you:
1. Protect your mornings.
Turn off your phone each night and don’t pick it up until after you’ve prepped your heart with Him in the morning. Starting with God centers you on His priorities, not everyone else’s.
“In the morning, LORD, you hear my voice; in the morning I lay my requests before you and wait expectantly.” (Psalm 5:3)
2. Set aside sacred time each week.
Block out a period where you step away from constant noise, social media, and demands. This weekly reset restores your spirit and helps you hear God’s voice about where He’s calling you next.
“Be still, and know that I am God.” (Psalm 46:10)
3. Step outside.
At least one day each month, get out in nature. Go for a walk, breathe deeply, listen, pray. Creation reminds you of God’s greatness and helps you realign with His purpose for your life.
“The heavens declare the glory of God; the skies proclaim the work of his hands.” (Psalm 19:1)
Why Rest Unlocks Purpose
When you step into God’s rhythms of rest, your productivity doesn’t shrink—it multiplies. Out of rest comes renewed creativity, sharper focus, and divine opportunities.
What have you been working toward all year long? I believe this is the season where it will start FALL-ing into place—because you’re no longer striving in your own strength, but aligning with God’s. That alignment is what unlocks your true purpose.
Refocus This Fall
• Check your priorities—are they aligned with your deepest values and God’s call?
• Gather some friends for Bible study—community strengthens consistency.
• Go back to church and focus on worshipping our great God—He is worthy.
This is an awesome time to be alive. Don’t let overwhelm steal the joy and purpose God has designed for you this season.
“The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full.”
—John 10:10
I pray you enjoy your one and only life this autumn—it’s fall, and it’s time for joy, abundance, and overflow with purpose!

A Final Word
I love you, and I’m cheering you on. And if you’re reading this thinking, “I want to live in overflow and step into my God-given purpose, but I don’t know where to begin”—our Brand New U Coaches are here to walk with you. We help women exchange overwhelm for grace, burnout for purpose, and busyness for overflow.
👉 If you’d like coaching with one of our Brand New U Coaches, or if you’re interested in becoming a coach with us, send me a message. Let’s build the future together.
Click below for the complete five-part devotional:
Love,
Jill
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Brand New U helps you achieve your goals and reach new levels of success by focusing on the real you and your unique contribution to the world through 1:1 coaching, consulting, group coaching, and public speaking. Whether you're an individual stuck in a rut, an entrepreneur needing accountability, or a business looking to grow your team, we have the right program to fit your needs.
Click HERE to schedule a complimentary consultation with owner Jill Hellwig to learn more about how a Brand New U coach can help you activate your goals and dreams!

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